PURPOSE AND SCOPE:

Reporting to the North American Sales Manager, this position is the marketing expert on all product related marketing activities. It acts as the technical lead by providing product knowledge and training to MacDon’s inside sales group as well as dealership sales personnel. This position provides input to Engineering on current design changes and new product development based on voice of customer requirements

PRIMARY JOB RESPONSIBILITIES:

The following are the main job responsibilities and priorities that this position must focus on, must achieve, and must excel at:

• Train and mentor Inside Sales, Territory Managers and Dealership Sales Representatives on the organization's products and services. Assist the Marketing department to develop training materials to support the organization.
• Provide support to the field Territory Manager group with field demonstrations and customer clinics.
• Primary responsibility to lead the Sales & Marketing group in the launch and growth of new products into the market
• Participate in field reviews of new products and provide on features, benefits and customer requirements.
• Assist in organization, planning, and representation at various farm/trade shows.
• Work in cooperation with MacDon's sales staff and engineering personnel as required.
• Socialize with and assist customers during Factory Tours, Farm Shows, and Field Demonstrations.
• Perform any other duties as required.

QUALIFICATIONS:

Education and Experience

• University or college degree with a major in Marketing, Agriculture or a related program.
• Background in agriculture required.

Skills and Knowledge

• Advanced communication and organizational skills. Excellent presentation skills.
• Excellent customer service, problem solving, conflict resolution and negotiation skills.
• Mechanical aptitude and previous experience operating large agricultural machinery.
• Computer skills and competence with MS products Office, Excel and PowerPoint. Experience with J.D. Edwards an asset.